i dey.
 
i dey is a common response in Nigeria when asked how are you?
It means I am well.
 
This natural serum is infused with pan-African plant and fruit extracts and marine collagen to lift and tone your skin. Aloe vera, jojoba oil and avocado oil provide a rich source of retinol and beta-carotene to nourish your skin.
 
Key nutrients in Argan oil, watermelon and passion fruit give your skin a healthy bounce.
 
NATURAL . VEGAN . CRUELTY FREE
 
We only use natural ingredients in our products. Our products do not contain any animal bi-product, parabens, sodium laurel sulfate, artificial colours or artificial fragrances. 
 
1 x 50ml, MADE IN UK

AFRICAN MODERNIST – Aloe Retinol Serum

£24.99Price
CHOOSE YOUR BOOK
  • Wipe face lightly with a warm moist towel. Gently dab product onto cleansed skin & blend in until fully absorbed. After applying gently tap face with fingertips to encourage serum to penetrate to the deepest layers of your skin.

  • Aqua, Vegetable glycerine, Phenoxyethanol & Ethylhexylglycerin, Carbomer, Aloe barbadensis (Aloe vera), Sodium hydroxide, Sodium hyaluronate (Hyaluronic Acid), Polysorbate 20, Simmondsia chinensis (Jojoba oil), Rosa canina fruit oil (Rosehips oil), Persea gratissima (Avocado oil), Hydrolyzed collagen (Marine collagen), Argania spinosa (Argan oil), Camellia sinensis leaf (Green tea extract), Passiflora incarnata (Passionfruit seed oil), Arnica montana (Arnica oil), Pyrus Malus (Apple extract), Citrullus vulgaris (Watermelon extract), α-Tocopherol (Vitamin E), Retinyl Palmitate (Vitamin A palmitive)

Don't judge a book by its cover...

EDITORS CHOICE WINNER 2017

Winner of Editors Choice Award 2017

Belgravia Journal

"We can't get enough of them"

Wallpaper Magazine

"Best in men's grooming"

Industry Report

"Top beauty industry launch"

Seen in the City blog

"the perfect balance...we can't wait to invest in more of their products."

"A dream to look at... and more"