Our Story
 Introduced by Eva Apio

Eva Apio Introduces Novel Skincare
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We Read You

A good novel is more like an experience. You disappear into it. You want the chapters to absorb you. You want the world to wait until you're ready. But most of all it offers you a different perspective on life.  We believe skincare should do that too.

We have created a novel approach to natural skincare. You can find what you need by looking at your lifestyle.  You know how you live and we know how it shows on your skin. 


Our  award winning natural and vegan skincare collection is designed to complement you, your story, in a luxuriously playful and responsible way. Here you can explore a library of natural ingredients that meet your unique needs, your life.


Education is really important to us and our signature book packaging, not only keeps our active natural ingredients out of direct sunlight, but also reinforces our belief that having information on what you use on your skin and why breeds beauty. That's why we educate our customers on our ingredients (via social media).


You look better when you do good. That's why we support Room to Read a registered charity that work in some of the worlds most deprived countries to  improve literacy for young girls.  


We like to ask the question: What do you wear before you get dressed? 

Not just to make you think about harmful ingredients but also to leave you pondering whether they impose cruelty too. Some things you can't wash off.


Read more about this in my interview with Glamour Magazine here.



Let us read you.

Nneka Fleming, Founder


Our Products

We use high-quality natural ingredients that enhance your skin NOT hide your story.


We incorporate naturally effective essential oils and skin care products prepared with specially selected natural active ingredients. They work in unison with your skin's natural composition.


Invigorating, uplifting and soothing high quality natural ingredients are incorporated into each special formulation. These therapeutic plant extracts contain natural antioxidants, moisturizing essential fatty acids, and anti-inflammatory properties.


This blend helps to enhance and moisturize your skin while restoring and boosting your skins natural balance and radiance leaving your skin revitalized and hydrated. Our essential oils stimulate your mind and can help uplift, relax and revive you.


Our products do not contain any animal bi-products or animal testing, parabens, sodium laurel sulfate, artificial colours or chemicals.

As part of our philosophy, all our jars are made from fully recyclable material. Our fine velvet books are designed to keep. So you can dispose of your empties responsibly and refill your books without the wasteful packaging.

We've designed our skincare library so you can shop for what you need based on what you know -  Your Lifestyle.

Want to know more about our products? Read our REVIEWS

Our Philosophy

What you think is who you are.

How you feel is what you see.

Your body is where you live.


Our Promise

We promise to create products that are effective, that educate and inspire.

Our products do not contain any animal bi-products or animal testing, parabens, sodium laurel sulfate, artificial colours or fragrances.

All our Books and Chapters are made from fully recyclable material. 


Release your story.